On Friday, September 6, 2024, Jameson Irish Whiskey and former football player Julian Edelman debuted the Jameson Touchdown in Dublin Bus in New York City, rallying in front of the NFL HQ to make some noise and show that Dublin deserves to host a pro football game.

Friday's festivities kicked off the season-long Jameson Touchdown in Dublin, an unofficial call for a regular season pro American football game to be played in Dublin, with the bus making stops across the country.

This video was posted on Julian’s instagram page, garnering over 2 million views with a campaign resulting in an NFL game hosted in Dublin in 2025.

Client: Jameson Whiskey

Agency: Weber Shandwick NYC

Producer: @EllieMoscati

Director/Shooter: @ColbyTodisco

Photographer: @RileyHowland

B-Cam: @AveryJohnson

Editor: @JaradTrinca